Alps-Riviera Drivers Club
/
The Exclusive Mobility Society

Driven by
Passion.

A private circle for those who cherish extraordinary automobiles, rare insider experiences and the finest of company. Singular, Swiss-made and curated with genuine passion.

Discover the Club ↘
100 DRIVERS. ONE CLUB.ONE OF EUROPE’S MOST EXCITING CAR EXPERIENCES. ↓MADE IN SWITZERLAND.
01 / THE CLUBDRIVING & LIFESTYLE
OUR DNA

100 Members.
Character and Drive.

One hundred members, and not one more. A single, shared passion. Headquartered in Switzerland. Young or old, what matters is character and drive. The Alps-Riviera Drivers’ Club is a private members’ club for those who adore the automobile and delight in looking beyond the horizon – be it mobility, AI, business or culture.

We are neither a racing stable nor a vintage-car circle, but a club for discerning owners of every marque who appreciate a legendary Grand Tour, exclusive knowledge formats (‘Beyond the Hood’) and a network built to last. Our carefully curated community is the very heart of the Club.

Here, friendships are forged that reach far beyond the automobile!

THE PEOPLE

An Exclusive Circle. Remarkable Occasions.

Our members are exceptional – and that is precisely what we treasure. Inspired by the storied clubs of London’s Pall Mall and the splendour of the Belle Époque Riviera, the Alps-Riviera Drivers’ Club is, by design, an intimate circle of individuals with a warm presence and genuine empathy.

In other words: personal encounters rather than anonymous membership lists, curated experiences rather than mass events. We believe in a living network, not chatbots. From the annual Grand Tour to our exclusive knowledge formats, our members experience the automobile as it was always meant to be enjoyed: as a reason to come together.

THE SPIRIT

Driving Culture, Responsibly.

At the Alps-Riviera Drivers’ Club, it is the shared experience that matters – not the horsepower beneath the bonnet. Our members drive with style, consideration and respect for fellow road users and for nature.

02 / EXPERIENCESTHE CLUB VIBES

Extraordinary Roads.
Unforgettable Moments.

Three formats, one shared passion for mobility. We create encounters, open doors to insider knowledge and orchestrate moments of rare beauty on the open road.

01 / THE ULTIMATE GRAND TOUR DRIVING EXPERIENCE

‘The Alps-Riviera Grand Tour’

Our annual flagship event: a curated route through the Alps to the Riviera, past legendary landmarks, culminating in Monaco/Monte Carlo. A seamlessly orchestrated Grand Tour with designated start and finish venues. Comprehensive tour materials, including bespoke keepsakes for every participant. A 360° hospitality package is included.

Duration
Several days (usually Thursday to Sunday).
Participants
Member, Spouse («Member’s Family»).
Hospitality
4* Superior and 5* hotels, outstanding restaurants.
Vehicles
Sports, GT and classic cars; all powertrains are welcome.
Routes
Public roads and Alpine passes, private parking areas.
02 / THE EXCLUSIVE MOBILITY INSIDER EXPERIENCES

‘Beyond the Hood’

First-hand insider knowledge: during exclusive workshop tours, technical experiences or even private hangar visits, experts share years of hard-won expertise, explain technical finesse and processes, and reveal what usually remains behind closed doors. The focus changes from event to event. Non-disclosure agreements may be required; access is controlled at each venue.

Duration
An evening or a weekend
Participants
Member, Spouse («Member’s Family») and accredited guests.
Hospitality
Catering or 4* Superior and 5* hotels close to the venue
Vehicles
Depending on the occasion and venue
Route
Optional convoy arrival and departure.
03 / THE EXCLUSIVE OFFROAD EXPERIENCE

‘Offroad Alpine Master Tour’

A refined four-wheel-drive experience across spectacular passes and trails in the Alps and their foothills: exclusively for members and family members, we organise guided tours beyond the familiar routes, along old military roads, gravel passes and Alpine roads that few others explore. Each stage is designed to combine driving enjoyment with respect for nature. We drive only on legally permitted routes, with consideration for wildlife, pastures and local residents.

Duration
A weekend (Friday to Sunday)
Participants
Member, Spouse («Member’s Family»).
Hospitality
Catering or 4* Superior and 5* hotels close to the venue
Vehicles
A 4x4 SUV is required
Route
Optional convoy arrival and departure.
Please note:

On request, we are delighted to arrange our members’ travel to and from each event. We can likewise source a sports car on hire or organise the transport of your own vehicle there and back, with all costs passed on at cost price. We are equally pleased to assist with the international shipping of members’ cars. Everything is coordinated by the Alps-Riviera Members’ Concierge.

03 / MEMBERSHIPA TRULY UNIQUE CIRCLE
100 Drivers. One Club.

Rare Moments.
Exceptional People.

Membership of the Alps-Riviera Drivers’ Club is limited to 100. Only thus can we preserve a community that is genuine and truly exclusive. Our members are its beating heart – never merely ‘one of many’. Everyone knows one another; conversation flows freely. Our ‘Beyond the Hood’ gatherings can only be staged for a select few, in a setting worthy of the occasion. All Club activities are held under the Chatham House Rule.

Our Welcome Package comprises an engraved metal Club Card together with a collection of travel and sporting accessories designed exclusively for the Alps-Riviera Drivers’ Club. These pieces are strictly ‘Members Only’ and cannot be acquired anywhere else.

For reasons of privacy, this image has been anonymised. Every Member Card bears the holder’s engraved first name and surname.

The Admission Process

‘What does driving
mean to you?’

Our application form deliberately goes beyond the usual contact details. We would like to learn more about your cars, your professional background and the tours and destinations you have already explored. We also ask what draws you to the Club. At its heart lies one question: what does driving mean to you?

All information is treated in the strictest confidence. We never sell our members’ data or information to third parties for marketing purposes.

  1. 01

    Referral / Application

    By recommendation or application

  2. 02

    Club Review

    Review by the Club

  3. 03

    Personal Conversation

    Video call / Meeting

  4. 04

    Allocation of Your Membership Number

Request Admission ↗

Contact the Club Management to submit your personal application.

MEMBERSHIP & EXPERIENCESPRICING / 2027

A Membership of Singular Opportunities.

An overview of membership and participation in our driving experiences and our ‘Beyond the Hood’ insider events. All prices are quoted in Swiss francs. Invoices may be issued to private individuals or legal entities.

Application Fee (one-off)

Review of your application (document review including details of the Driver Members). This fee is non-refundable. The Application Fee is waived for invited Founding Drivers.

CHF 750

Annual Membership Fee (per annum)

Year 2027 (members joining after 30 June of the respective year receive a 30% reduction). Each member may nominate up to two Family Members [partner, first-degree relative/child] for CHF 500 per annum. Assignment of family members to main member number.

CHF 2,200

‘The Alps-Riviera Grand Tour’ (annual)

Our annual four-day flagship event (Thursday to Sunday), reserved exclusively for members and family members. Organised in its entirety by the Club, including hotels, restaurants and hospitality. On request, we arrange a hire car or the logistics of returning your own vehicle to its home garage – passed on to the member at cost, without any mark-up. Each Driver Member may bring one Family Member.

CHF 6,000–7,500 (all-inclusive, per person; varies with each tour’s itinerary)

‘Beyond the Hood’ (various dates)

First-hand insider knowledge at evening or weekend gatherings. During these strictly limited, exclusive workshop tours, heritage insights and dealership visits, distinguished experts share years of expertise, explain technical finesse and reveal what usually remains behind closed doors. First-priority access for our members. Accredited guests and celebrities may attend only if places remain available. Accommodation, dining and every other detail are arranged entirely by the Club.

CHF 700–1,500 (all-inclusive, per person; varies by format)

‘Offroad Alpine Master Tour’ (annual)

Enjoy a refined experience with four-wheel drive as you traverse stunning mountain passes and trails in the Alps and the Alpine foothills: we organise guided tours off the beaten track. Exclusively for our members and family members. Accommodation, meals and so on are organised entirely by the club.

CHF 1,200–2,500 (all-in, per person. varies with each tour’s itinerary)
Annual Members’ Drive

‘The Alps-Riviera
Grand Tour’

BAVARIA — SWISS ALPS — LAGO MAGGIORE — MONACO

One of the world’s most beautiful driving routes. An incomparable destination. New perspectives and culinary highlights, savoured together.

04 / THE GRAND TOURWHERE MOBILITY MEETS TIMELESS LUXURY

The Finest of the Alps.
A Grand Finale in Monaco.

Once a year, the Alps-Riviera Drivers’ Club sets out on its singular Grand Tour: a journey of several days across the world’s most spectacular passes and panoramic roads, all the way to the Mediterranean. The route changes from year to year – perhaps from Bavaria’s fairy-tale royal castles through Switzerland and the Valais, over the Simplon Pass to Lago Maggiore and onwards to the Riviera.

The destination, however, never changes: Monaco. Few places embody the world of the automobile quite like Monte Carlo, with its legendary motorsport heritage, its extraordinary cars and its inimitable way of life. On one of the Riviera’s most enchanting corners, the Alps-Riviera Grand Tour reaches its crowning finale.

Along the way, participants can look forward to hand-picked roads, first-class 4-star superior and 5-star hotels, convivial dinners and memorable stops far from the beaten track. Road book and tour equipment notwithstanding, the Grand Tour is deliberately not a frantic competition but a journey in the truest sense of the word: what counts is the pleasure, not the clock. Places are limited and reserved for members; selected Driving Guests may join upon request. For on the Grand Tour, as throughout the Club, one principle prevails: quality over quantity.

4 DaysThursday to Sunday
4★ Superior / 5★Exquisite luxury hospitality
Monte CarloThe world’s premier destination
05 / CONTACT

Time to Talk. Choose Your Channel.

office[]alps-riviera.com ↗

Club Management

Alps-Riviera Drivers’ Club
c/o Ballantyne AG
Dorfstrasse 2c
8835 Feusisberg
Switzerland

Commercial Register: CHE-382.869.508
LEI: 9845002ABFF52AFD7727

Members’ Concierge

Members are kindly invited to direct all enquiries to the Alps-Riviera Members’ Concierge. The Concierge’s email address and telephone number are available to members only.